Personal Positioning
Your personal brand is not your job title, your Instagram bio, or even your resume. It’s the story people tell about you when you’re not in the room. It’s how others perceive your value, character, and distinctiveness — both online and offline.
Whether you’re looking to advance your career, build a following, or simply stand out, this course empowers you to shape your narrative with confidence.
Course Objectives
- Uncover what makes you unique: your values, voice, and vision
- Understand your current perception and digital footprint
- Craft a personal brand aligned with your purpose
- Amplify your brand across platforms and materials
1. Brand Self-Awareness
- Define your mission and strengths
- Identify what makes you different
- Reflect on your lived experiences
2. Perception & Feedback
- Conduct a personal brand audit
- Gather and interpret feedback
- Align self-perception with reality
3. Storytelling & Communication
- Develop a compelling brand narrative
- Write bios, pitches, and intros
- Adapt your story across contexts
4. Visual & Verbal Identity
- Establish consistent tone and look
- Optimise your CV, LinkedIn, and website
- Use basic design principles
5. Strategic Presence
- Identify your target audience and message
- Choose the right channels and tools
- Create a content and consistency plan
How You’ll Learn
- Peer reviews and feedback cycles
- Live pitch practices and storytelling workshops
- Templates and toolkits for branding assets
- Hands-on profile and portfolio building
By the end of this course, you’ll have a confident, authentic personal brand ready to be shared with the world. From CVs to conversations, you’ll know how to show up with clarity, consistency, and impact.
